Gently cleanse sensitive skin
99% water & plant-based ingredients that cleanse, moisturize & absorb. Made without irritating alcohol, fragrance, elemental chlorine, parabens & phenoxyethanol.
Our premium wipes are effective on baby’s bottom, face & hands—so you can do more with fewer wipes.
We’ve tested our hypoallergenic wipes with dermatologists. They have satisfied the NEA Seal of Acceptance™ criteria, for those with eczema or severe sensitive skin conditions.
Powered by parents
Robin Beck, Target chemist: “Moms were along every step of the way—from the very beginning before we even had a brand to the end, choosing the wipes packaging designs.” Learn more about our design process.