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Hunter for Target

This Anniversary Collection design partner is popular and availability is currently limited.

family wearing Hunter backpacks

Original collaboration year — 2018

The iconic British outdoor brand ventured into new territory when we collaborated on a colorful, weather-ready collection. With Hunter, the family adventures never have to end.

Meet the cast

Special stories and superfans featured in the 20 Years of Design for All campaign.

The Jensens, a family of four who likes the Hunter brand.

Before settling down in Los Angeles, the Jensens lived all over the world. Whether they were exploring New York or Thailand, the family needed gear they could count on through time, travel, and trend. It was no surprise seeing them at the collection launch event decked out in Hunter and ready for fun.

Take a look back

Moments from the original collaboration— an innovative, unforgettable family event.

hunter sound stage

In 2018, our partnership with the 163-year-old brand kicked off with something epic. The Ultimate Family Festival was a free, all-day event in Los Angeles, action-packed with amazing music artists and an early collection drop. There was even a live-stream broadcast for those who couldn’t be there. It was all about family fun and enjoying the great outdoors—a modern homage to Hunter’s heritage.

“Recognizing our past but always looking to the future.”

—Alasdhair Willis, Hunter Creative Director, on the brand’s 21st century transformation

Hunter for Target Anniversary Collection


*See offer details. Restrictions apply. Pricing, promotions and availability may vary by location and at Target.com.