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Toys (30235)

Find the perfect toy

For the character-crazed These 10 brands are all the rage. Plus, there’s more in the Character Shop.

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Discover all the ways to get your Target Run done.

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Second thoughts? Wrong size? Ship it back for free, or return most items to a store.

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Drive Up

Order with Drive Up on the Target app & we’ll bring it right out to your car.


Gifting without the guesswork. You pick it. They perfect it. We ship it.

So many toys to choose from! Let us help you focus your search on some of the most loved toys you’ll find anywhere. LEGO toys are always a good place to start. You’ll find many different LEGO sets at the Target.com LEGO Brand Shop. Check out LEGO Star Wars kits to find iconic ships, figures and more from the Star Wars films. Look into LEGO City kits to create your own world with buildings, vehicles & more. LEGO Friends sets take you and your imagination on a journey with the girls in Heartlake City. Don’t forget the favorites like LEGO Batman. Or indulge in the fantasy world of LEGO Ninjago where warriors and ninjas unite. Another great collection of toys are the toys from Melissa & Doug. These delightful toys range from games & puzzles to arts & crafts, from dress up & pretend play to stuffed animals, and from learning toys to vehicles & remote control. Other classic toys are the enduring Barbie dolls with accessories like the Barbie Dreamhouse and of course My Little Pony and Hello Kitty toys. Disney has many toys available, some of the most popular being the adorable Disney Princess toys. You can find Ariel, Belle, Tiana, Pocahontas and more. Or if princesses aren’t your thing, maybe Transformers or PJ Masks toys are what you want. The figures, play sets and other toys in these collections are sure to tickle any fan of these characters. Also, check out the delightful Hatchimals. They come in several varieties and start out as an egg. When given special loving care, they hatch into a sweet plaything. Other options to explore include the classic Thomas and Friends toys and all of the charming trains and sets in that series. PAW Patrol and Power Rangers toys are also great to keep the fun going. Beyblade toys are an exciting battling tops toy that kids love. Buy individual tops or an entire set for hours of fun. Electronic and tech toys like DJI toys and drones, along with robot toys are other popular toy categories. You’ll find them in many different configurations and price ranges, all of them a blast to play with and great for stimulating the imagination and for learning. And don’t forget to checkout all of our great games for girls and games for boys! Add to your toy collections and collect all of our collectable toys like Funko Pop!, Soft‘n Slo Squishies and Littlest Pet Shop.

*See offer details. Restrictions apply. Pricing, promotions and availability may vary by location and at Target.com.