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Wellness Icon Glossary

Wellness Icon Glossary

Wellness made simple

We’ve carefully curated our wellness products to ensure they are better for you, your family or the planet. Going gluten free? More environmentally conscious? Our icon system makes it easier to make the right choice.

Essentials & Beauty

Target Clean icon

Target Clean

Products formulated without propyl-parabens, butyl-parabens, phthalates, formaldehyde, formaldehyde-donors, nonylphenol ethoxylates (NPEs), Oxybenzone, SLES , retinyl palmitate, hydroquinone, triclosan, triclocarban, BHA or BHT. Deodorants are also formulated without aluminum. Oral care is also formulated without artificial sweeteners.

Bio-based icon

Bio-Based

A product that either utilizes USDA BioPreferred Certification at 50% or higher or makes an unqualified on-pack "bio-based" statement.

Biodegradable icon

Biodegradable

A product that either makes an unqualified statement of utilizing biodegradable materials in the product on their package, or it makes a statement that the final product is 100% biodegradable.

Cruelty Free icon

Cruelty Free

Product has an independent third-party certification on pack or unqualified on-pack marketing claim relating to being cruelty-free and/or not tested on animals.*

No Added Fragrance icon

No Added Fragrance

A product that either makes an on-pack statement indicating that it does not contain synthetic fragrance, or it carries an unqualified on-pack statement "no fragrance."

Non GMO icon

Non GMO

A product that has an independent third-party certification, or it carries an unqualified on-pack marketing claim relating to the final product being made without genetically engineered ingredients.

Non Toxic icon

Non Toxic

A product that makes an unqualified on-pack non-toxic statement (the statement cannot be limited to humans or environment).

Organic icon

Organic

A product that carries the USDA Organic Certification on pack, thereby meeting the National Organic Program’s definition of "Certified Organic" or "100% Certified Organic."

Paraben Free icon

Paraben Free

A product that either carries an unqualified on-pack statement indicating that the product is free from parabens, or it carries an unqualified on-pack statement "no parabens", or a product which is never formulated with parabens, as confirmed by the manufacturer.

Phthalate Free Icon

Phthalate Free

A product that either carries an unqualified on-pack statement indicating that the product is free from phthalates, or carries an unqualified on-pack statement "no phthalates", or a product which is never formulated with phthalates, as confirmed by the manufacturer.

Plant-Based icon

Plant-Based

A product that carries an unqualified on-pack plant-based statement referring to the product (not plant-based packaging).

Sulfate-Free icon

Sulfate-Free

A product that either makes an unqualified on-pack statement indicating that it does not contain sulfates (not added sulfates), or it carries an unqualified on-pack statement "no sulfates" or "sulfate-free."

Vegan Icon

Vegan

A product that carries an unqualified independent, third-party certification or on-pack statement relating to the product being 100% vegan.

Food & Beverages

Fair Trade

A product that has an unqualified independent third-party certification related to the product being made in accordance with fair-trade principles in which fair prices are paid to producers in developing countries.

Gluten Free

A product that has an unqualified independent third-party certification, or it carries an on-pack marketing claim relating to the finished product being gluten-free.

Non GMO

A product that has an independent third-party certification, or it carries an unqualified on-pack statement relating to the final product being made without genetically engineered ingredients.

Nutritious

Products that meet Target’s definition of "Nutritious" in the Food Wellness Standard.

Organic

A product that carries the USDA Organic Certification on-pack, thereby meeting the National Organic Program’s definition of "Certified Organic" or "100% Certified Organic."

Plant-Based

A product that carries an unqualified on-pack, plant-based statement referring to the product (not plant-based packaging).

Simple Ingredients

Product that meets Target’s definition of "Minimum Requirements" in the Food Wellness Standard: no synthetic flavors, synthetic colors, synthetic preservatives, or synthetic sweeteners; no high-fructose corn syrup; no added synthetic trans-fat.

Vegan

A product that carries an unqualified independent, third-party certification, or carries on-pack statement relating to the product being 100% vegan.

Whole Grain

A product that carries an on-pack Whole Grain Council Stamp, or it has at least 8g of whole grains per serving.

Supplements & Nutrition

Gluten Free icon

Gluten Free

A product that has an unqualified, independent third-party certification, or it carries an on-pack marketing claim relating to the finished product being gluten-free.

No Artificial Flavors, Colors or Sweeteners icon

No Artificial Flavors, Colors or Sweeteners

A vitamin or nutritional supplement product that does not contain artificial or synthetic flavors, colors or sweeteners.

Non GMO icon

Non GMO

A product that has an independent third-party certification, or it carries an unqualified on-pack statement relating to the final product being made without genetically-engineered ingredients.

Organic icon

Organic

A product that carries the USDA Organic Certification on-pack, thereby meeting the National Organic Program’s definition of "Certified Organic" or "100% Certified Organic."

Plant-Based icon

Plant-Based

A product that carries an unqualified on-pack plant-based statement referring to the product (not plant-based packaging).

Prebiotic or Probiotic icon

Prebiotic or Probiotic

A product that carries an unqualified on-pack statement about the product containing prebiotic or probiotic ingredients.

Vegan icon

Vegan

A product that carries an unqualified, independent third-party certification, or carries on-pack statement relating to the product being 100% vegan.

Pet Food & Treats

Target Clean icon

Target Clean

Products with meat, poultry or seafood as first ingredient & formulated without artificial flavors, colors or preservatives.

Grain-Free icon

Grain-Free

Pet food product that has an unqualified on-pack marketing "grain-free" claim.

Meat, poultry, or seafood as first ingredient icon

Meat, poultry, or seafood as first ingredient

Pet food product that has an on-pack statement indicating that meat, poultry, or seafood is the first ingredient in the product.

Natural icon

Natural

Pet food product that has an unqualified on-pack marketing "natural" claim.

No animal by-products icon

No animal by-products

Product that has an unqualified on-pack marketing "no animal by-products" claim.

No artificial flavors, colors or preservatives icon

No artificial flavors, colors, or preservatives

Pet food product that has an unqualified on-pack marketing claim about the absence of all three types of ingredients in the product.

Non GMO icon

Non GMO

Product that has an independent third-party certification or unqualified on-pack marketing claim relating to the final product being made without genetically engineered ingredients.

Organic icon

Organic

Product that carries the USDA Organic Certification on pack, thereby meeting the National Organic Program’s definition of "Certified Organic" or "100% Certified Organic."

*Products in stores with a ‘Cruelty Free’ shelf tag were evaluated against our older definition: ‘The product is not tested on animals [Leaping Bunny Certification, Caring Consumer PETA Certification, or Choose Cruelty Free (CCF) certification].’

*See offer details. Restrictions apply. Pricing, promotions and availability may vary by location and at Target.com.