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Social media marketing brand ROI - by Ananthanarayanan V (Paperback)

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About this item


Number of Pages: 74

Genre: Business + Money Management

Format: Paperback

Publisher: Createspace Independent Publishing Platform

Book theme: General

Author: Ananthanarayanan V

Language: English

Street Date: July 30, 2014
TCIN: 77969144
UPC: 9781500689445
Item Number (DPCI): 247-70-2166


Welcome to 'Social media marketing Brand ROI'Book by 4 time Global Award Winning Digital Marketing CEO Ananth. Ananth is a 3 time CMO ASIA and World Marketing Congress Awardee & a Global Peter Drucker challenge Winner across 40 countries in the Entrepreneurs category. This book is based on Ananth's Digital Agency, Techdivine Creative Services actual industry focused research and case studies across industries and countries. Ananth has been awarded: - Most influential Digital Marketing Leaders 2016- Best Digital Marketing Professional in India 2014- 100 smartest Digital Marketing Leaders 2018 - Global Peter Drucker challenge award Winner First Place- 2014. The author is a renowned International Speaker, Coach & Corporate Trainer and has also trained over 9,500+ participants across Top Corporate, Fortune 500 companies and Elite Academic institutions on Digital Marketing, Social Media ROI and Digital Strategy. Revolutionary techniques integrated with 'humanized' experiences with PROVEN Research process Tested with Results oriented approach in Social media marketing. Understand how to focus & deliver Return On Investment (ROI) while co-creating value for end users with personalization "PLUS" an EXCLUSIVE Readers Only Special OFFER at the end of this book to WIN the quiz in this book & become a part of our 'exclusive Corporate premium blog' for marketing your brand with us. This book will be useful for CMO's, CEO's, CTO's and senior marketing management professionals who are key decision makers planning or strategizing digital marketing campaigns with specific goals in mind. CONTENTS: ROI generation in Social media using: -SEO (Search engine optimization)-Higher Brand reach-Quality brand engagement-Reaching target specific consumers-Brand monitoring-What to measure and how to measure it?-Lead enquiries and 'Sales' conversionsCHAPTERS: -What is social media marketing?-What is social media quotient (SMQ)? How do I measure my brand's SMQ?-Will social media marketing campaign really help my company or brand?-How to get started?-Which social networking site to choose?-What type of messages really appeals to end users on social media? (How do contests, freebies, etc impact them?) - "RESEARCH" based insights-How safe is it to have an engaging relationship in real-time with my end users?-Trends: Should I be a part of the frenzy, just because everyone is talking about it?-What do I track and how often do I measure my social media digital campaigns across my brand's varied marketing strategies?-What do I do with my company's traditional marketing strategies meanwhile?-Best time to post on social media-Sales conversions and social media ROI metricsoLTV (lifetime value of a customer)oCPC (Cost per customer)oCAC (Customer acquisition cost)oYour SMQ(R) - Your Social media quotient tools and process- Special Research insights added: Research based insights across '1,000 Users' online from NINE industries ((Hotels and hospitality, Movies, Real-estate, Retail, Finance & banking solutions, Publishing, IT institutes, Management institutes and Trading & Broking) to understand: "Why would users online engage with YOUR BRAND on SOCIAL MEDIA?"-Test your SOCIAL MEDIA BRAND quotient. The questions are based on this book -WIN a surprise gift from me!BONUS Content: -Social media misconceptions cleared-Creative story telling using social media-Power SEO - Simple tips for quick website optimization-Key branding rules online-Don't make a social faux pas& also few useful resources, posts and 'case study' links for downloads.
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