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UX Strategy - by Jaime Levy (Paperback)

UX Strategy - by  Jaime Levy (Paperback) - image 1 of 1
UX Strategy - by  Jaime Levy (Paperback) - image 1 of 1

About this item

User experience (UX) strategy requires a careful blend of business strategy and UX design, but until now, there hasn't been an easy-to-apply framework for executing it. This hands-on guide introduces lightweight strategy tools and techniques to help you and your team craft innovative multi-device products that people want to use.

Whether you're an entrepreneur, UX/UI designer, product manager, or part of an intrapreneurial team, this book teaches simple-to-advanced strategies that you can use in your work right away. Along with business cases, historical context, and real-world examples throughout, you'll also gain different perspectives on the subject through interviews with top strategists.

  • Define and validate your target users through provisional personas and customer discovery techniques
  • Conduct competitive research and analysis to explore a crowded marketplace or an opportunity to create unique value
  • Focus your team on the primary utility and business model of your product by running structured experiments using prototypes
  • Devise UX funnels that increase customer engagement by mapping desired user actions to meaningful metrics
Number of Pages: 312
Genre: Computers + Internet
Format: Paperback
Publisher: O'Reilly Media
Author: Jaime Levy
Language: English
Street Date: June 1, 2015
TCIN: 21406072
UPC: 9781449372866
Item Number (DPCI): 247-48-5399
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