Loading, please wait...

product description page

UX Strategy - by Jaime Levy (Paperback)

UX Strategy - by  Jaime Levy (Paperback) - image 1 of 1
UX Strategy - by  Jaime Levy (Paperback) - image 1 of 1

About this item

User experience (UX) strategy requires a careful blend of business strategy and UX design, but until now, there hasn't been an easy-to-apply framework for executing it. This hands-on guide introduces lightweight strategy tools and techniques to help you and your team craft innovative multi-device products that people want to use.

Whether you're an entrepreneur, UX/UI designer, product manager, or part of an intrapreneurial team, this book teaches simple-to-advanced strategies that you can use in your work right away. Along with business cases, historical context, and real-world examples throughout, you'll also gain different perspectives on the subject through interviews with top strategists.

  • Define and validate your target users through provisional personas and customer discovery techniques
  • Conduct competitive research and analysis to explore a crowded marketplace or an opportunity to create unique value
  • Focus your team on the primary utility and business model of your product by running structured experiments using prototypes
  • Devise UX funnels that increase customer engagement by mapping desired user actions to meaningful metrics
Number of Pages: 312
Genre: Computers + Internet
Format: Paperback
Publisher: O'Reilly Media
Author: Jaime Levy
Language: English
Street Date: June 1, 2015
TCIN: 21406072
UPC: 9781449372866
Item Number (DPCI): 247-48-5399
If the item details above aren’t accurate or complete, we want to know about it. Report incorrect product info.
$39.99
Not in stores
Shipping
Free standard shipping with REDcard
Loading, please wait...

From the manufacturer

No information loaded.

Prices, promotions, styles and availability may vary by store & online. See our price match guarantee. See how a store is chosen for you.


*See offer details. Restrictions apply. Pricing, promotions and availability may vary by location and at Target.com.